Vitality Financial wellbeing will become embedded in forward-thinking employers’ retirement plans and overall Case Study strategy. A HUB client with more than 8,000 employees wanted to improve its employees’ financial wellbeing. The client offered its As part of an overall competitive benefits package, financial employees HUB FinPath. The client was able wellbeing programs will become far more common in 2025, to pinpoint individuals’ specific financial reflecting employers’ desire to improve the workforce’s struggles and developed programs that vitality and help them prepare for retirement. included monthly in-person events and Too many workers are spending valuable time worrying provided access to financial coaching and about their finances while on the job, resulting in decreased online tools. The result: improved financial productivity and diminished retirement readiness across wellbeing and higher productivity. the workforce. A large majority (77%) of Americans worry about finances, with 58% saying that finances “ruled their 7 lives.” Meanwhile, 57% of employees at mid-sized and large organizations are not confident they’ll be able to retire 8 between the ages of 65 and 67. What is essential is that different generations in the Only half of employees who are financially stressed say workforce are at different points in regard to their finances. they’re energized at work. More concerning, 36% of the Reaching them with personalized solutions can mean same group expects to look for a new job — twice as many the difference between a workforce that’s stressed out as non-stressed employees. And employees are asking for financially and one confident in its financial future, allowing help, as nearly three-quarters of them want assistance on them to be more focused on the job. 9 financial matters. Programs like HUB FinPath help employees manage their Employers have noticed — one estimate posits that by finances, adding an additional layer to existing financial 2026, nearly half of employers will offer a comprehensive wellbeing initiatives that can solidify workforce engagement. financial planning program for their employees, with about Such programs, which combine digital offerings with real- 60% of employers offering housing assistance, credit world advice, can deliver solutions grounded in employees’ 10 needs for employers of any size. improvement programs or both. Such programs have become almost table stakes in competition and retention for talent. 7. CNBC, “77% of Americans are anxious about their financial Larger employers with ample resources can provide situation — here’s how to take control,” May 20, 2024. financial wellbeing programs that provide everything from 8. SHRM, “Most Employees Don’t Think They’ll Retire by 65,” April 29, 2024. an online portal to personalized counseling. But even 9. PwC, “PwC's 2023 Employee Financial Wellness Survey,” accessed then, often financial wellbeing is not part of a holistic, September 17, 2024. comprehensive strategy that integrates the retirement plan 10. Transamerica, Transamerica Prescience Report, accessed and other offerings. September 17, 2024. 4