Resiliency Embrace innovation to stay competitive – and create customer convenience. Resiliency is paramount for business success, especially For organizations delivering mission-driven services, while striving to improve the customer experience in the resiliency hinges on successful initiatives within wake of rising operational costs, ongoing climate risks communities, great relationships with donors and strong and slowing economic growth. Embracing an innovative membership bases. AfÏnity groups can embed a white- approach, such as building a digital ecosystem of labeled digital platform offering personal insurance solutions, is key to remaining competitive in 2025 and options to help elevate the organization with its members beyond. and increase long-term value. With home prices expected to rise as much as 4.4%, 8 affordability will continue to shape buyer behavior. Real 8. Norada, “Real Estate Market Predictions 2025: What to Expect,” estate companies can embed an innovative personal September 14, 2024. insurance solution into the home-buying process to help 9. Expertise.com, “Study: 62% of Americans May Be Missing Out on their clients secure adequate and affordable insurance Car Insurance Savings,” July 15, 2024. that fits their needs. By connecting clients with unbiased advice and expertise, a mortgage lender can build trust with a home buyer – and prevent costly home purchase cancellations. Strategic partnerships with insurance brokerages also create convenience for customers, which keeps them 9 referring and returning. For example, 42% of consumers shop for car insurance mostly through online comparison sites, so automotive lenders could offer car buyers access to insurance advice and choices while a deal is closing. Case Study Altair Global, one of the largest independent global relocation management companies, sought to enhance the relocation experience for its clients. They chose VIU by HUB to deliver an omnichannel platform that offers personal insurance to meet the diverse needs of five generations in the workforce. Thirty-seven percent of referred Altair Global customers chose to speak with a VIU by HUB advisor to receive tailored coverage options as they navigated life in a new location, and 86% of shared customers renewed their policy through VIU by HUB, showcasing the ongoing value of the partnership. 5