Profitability Both New and Familiar Risks Threaten Company Profits Our 2025 Outlook Executive Survey reveals that the key risks to profitability in 2025 (prioritized in order) are: increased expenditures, disruption to business operations, climate change, natural disasters and cybersecurity risks (including deepfakes & AI fraud). Q Which three risks listed below are most likely to affect your company's profitability in 2025? N=910 Key Risks Affecting Profitability in 2025 56% 46% 45% 44% 35% 29% 19% 19% 8% 70 80 90 100 hubinternational.com 7 | HUB International 2025 North American Outlook Report