Early Adopters Use Analytics to Get Better, Stronger, Faster Analytics play a vital role in enhancing both company business and benefits strategies. In the U.S., the perception of analytics as “extremely important” in formulating benefits strategies has increased year over year with more respondents citing it as “extremely important.” We see a year-over-year migration among those who find analytics to be “significantly important” to “extremely important.” Unfortunately, a full one-third of respondents assess analytics as “slightly” to “moderately important,” a percentage that has remained the same year over year, indicating a widening gap between employers who make data-driven decisions and those who do not. Q How important is analytics in formulating your company's employee benefits program and strategy? N=910 Canada U.S. HUB International 2025 North American Outlook Report | 20