The HUB International 2025 Outlook Executive Survey The HUB International 2025 Outlook Executive Survey reports overall positive sentiment, but against this backdrop business leaders face major challenges to their profitability, employee productivity and company resilience, reflecting the inherent challenge of managing a constantly shifting risk environment. While the majority state that they are well prepared to address the impact of increased expenditures and economic uncertainty on their profits, they face greater uncertainty in preparing for climate change, natural disasters, cyber risks including deepfakes, increasing use of AI and geopolitical risk. We invite you to explore this year’s report and learn what your peers are thinking and doing to prepare for the year ahead. We surveyed 900 business leaders across the U.S. and Canada, representing 11 different industries and business segments, with the majority reporting revenues between $100 million and $1 billion. The respondents are leaders and decision-makers in corporate leadership, risk management and human resources at both public and private companies and nonprofit organizations.