Key Insights Siloed teams put businesses at risk. Organizations with integrated risk management and benefits best practices are better equipped to achieve sustained profitability, workforce vitality and resiliency. The HUB 2025 Outlook Executive Survey highlights that while risk and disruption will continue, successful business leaders are making constant shifts to navigate an increasingly complex world. With the right partners and analytic insights, they can gain an edge and remain resilient amid unforeseen disruption. The HUB 2025 Outlook Executive Survey reveals: • The overall sentiment for 2025 is predominantly positive, with 49% of surveyed companies reporting that they are highly confident and 33% cautiously optimistic about their company’s performance and prospects for 2025. • 68% of survey respondents expect revenue growth of up to 10% in 2025, while 36% of upper middle market companies1 anticipate growth between 10% and 50%. • 45% are planning or implementing strategic partnerships, 43% are planning or implementing M&A activities and 35% are planning international expansion. • 92% have a comprehensive employee benefits strategy. Slightly more than 40% are planning to make compensation adjustments on a market-by-market basis to address areas of concern. • AI is identified as a key priority most likely to positively impact profitability in 2025 by 35% of survey respondents, a 9% increase over 2023. While awareness of the power of AI has increased year over year, readiness to move forward remains at 53% among those who indicated it was a top priority. 1. Upper middle market companies are defined as those with revenues exceeding $1.5 billion. Middle Market = revenue from $100 million up to $1.5 billion. 5 | HUB International 2025 North American Outlook Report